In May 2014 Bigger Boat set ail for Jamaica, to support the Small Business Association of Jamaica to better understand how small business in Jamaica can be best positioned to contribute to the economic, social and environmental wellbeing of the Island.
The team interviewed scores of small business owners across Jamaica to discover the world through their eyes. The insights summarised in the report, titled Uncovering Authentic Jamaica, reflect their understanding of the challenges they face, as well as the vision they hold for what is possible.
As with all Bigger Boat work, our approach was to listen deeply, and turn the wisdom of those who are closest to a problem into new and never-considered ways to take collective action. This resulted in a call to action from the business leaders in Jamaica who are ready to step into their true potential.